Run your marketing like a pro!

Different types of marketing

Use different platforms to reach your clients by doing your marketing online. Listed below are a few that's out there for you to use:

Social media:

• Facebook
• Pixel
• Instagram

Online marketing:

• Google ads
• Google analytics
• SEO

Your own marketing channels:

• Newsletters
• Promotions
• Promotional codes

There are of course many more to choose from, but we will stick to the above for now.

Facebook as a marketing tool

Facebook offer a wide range of marketing tools for your business:

1. Paid ads via Facebook. You can select your target market and choose who you would like to reach out to.
2. Create your own business page: Post pictures, news, promotions and competitions. Tell your clients how easy it is to book online via BookMore.com or add a "book your appointment" button, directly on your Facebook page.
3. Be active and answer clients messages. Happy clients double quickly.
4. Let your clients give you feedback on Facebook. Good reviews can generate more clients.

Client events on Facebook

Creating events and promotions is an easy way to spread the word about your company on Facebook. Create a post that your clients can share, like and invite friends to like your page and they will get a chance to win a free treatment, one free training session or what you feel is suited for your company. This will spread your page and get you more followers. It's a good start to get your Facebook page going.

Facebook Pixel: What is it and how to use it?

What is a Facebook pixel?

Facebook pixel is a code you integrate on your website. It collects data that will help you track conversations from Facebook adverts, optimize adverts, target your audience for future adverts and marketing for people that have already been active on your site.

By placing and triggering cookies to track users when they interact with your website and your Facebook ads.

So how do I use it?

You can use Facebook pixel to collect two different types of data/events*.

• Facebook has predefined a setup with seventeen different standard events.
• You can set these up how you want them.

*One "data/event" is a specific action a visitor does on your website, for example making a purchase or a booking.

BookMore offers pixel in our services.

When using BookMore, you can trace data via google and Facebook pixel! It's easily done and the only thing you need to do is add the ID on your BookMore account and the rest is done automatically.

Increase revenue with Instagram

Instagram offers pretty much the same as Facebook. Apart from that you can use Influencer marketing via Instagram. This is how it works:

• You find a profile with lots of followers that suits your target market.
• Make contact and get a quote for a post and what type of promotion you would like to run.
• Once agreed, send your products or information that you agreed upon.
• The Influencer creates a post and shares this with it's followers with a link to your website.
• An interest is created with followers and they will visit your website at BookMore, get to know you and make a booking.

Depending how big the influencer is, the price varies. By choosing someone in the middle range you could get a good ad for a couple of 100. This will in turn bring you followers and clients, that might turn into happy and long lasting customers!

Google - Your company's best friend!

Google is so much more than a search engine. Only the sky is your limit here.

• Google ads
  Reach new clients and grow your business with Google Ads, Google's online advertising.
  Google Ads (previously known as Google AdWords, before July 24th 2018) is an online advertising platform created by Google. Here you can pay for short ads, offers of service, products, showing videos and generating traffic to your website. You can also target a specific group that suits your company.
• Google analytics
  With Google Analytics, you can monetize your ads and track your Flash, videos and social media sites and apps. Read more about it here!
• SEO
  SEO stands for Search Engine Optimization, which is a custom use, to increase quality and quantity in traffic on your website through organic search engine results. That means by using Google's "keyword planner", you can search most used words and terms to make sure they are written down on your website. To gender even more traffic to your website, write a blog with all the keywords to optimize the search results.

Take part in your marketing calendar

You don't always have to pay for marketing. Make use of your own tools and channels. These are often free or the cost is minimum. See below for a few tips:

• Newsletters
  Send newsletters and offers to existing customers. Encourage your customers to book a time slot or to take part of an offer.
• Promotions
  Take part in holidays like Mother's Day, Easter, Christmas and many more. People tend to spend more and need a bit of help to come up with gifts for their loved ones. Make sure to offer gift vouchers.
• Recommend a friend
  Let your existing clients recommend you to a friend. As a thank you they could get a discount or a gift card to use in their next treatment or booking.
• Discount codes
  Create discount codes and share on social media but also to existing clients in newsletters.

Leave the website and booking system to us - the rest is easy!

BookMore will supply you with a website and booking system all in one. The base is ready, it's for you to make it personal for your business. Easy to sign on and set up so that the business is ready for a significant increase in revenue! All you need to focus on is the marketing.

BookMore offers:

• A modern and sleek, professional website to show your business.
• A user friendly booking system for your customers to use, anywhere and anytime!
• Tracking both on google and facebook pixel via BookMore. The only thing you need to do is add the ID on your BookMore account and the rest is done automatically.

Click here, to see how good it will look once it's done and set up. This is an interactive demo so give it a go.